我院徐俊主编的《外贸英语函电实务》(双语版)获2016年出版的高校教材一等奖

作者:徐俊    来源:    摄影者:    点击数:
    更新时间:2017-03-21    

 

 

2016201720161ISBN 978-7-5044-9316-3

 

 

 

 

 

 

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Contents

Part One  Basic Knowledge 8

Unit One  Basic Knowledge of English Letters 9

1.1 A Letter of Invitation 10

1.2 Business Skill Development 29

1.3 Writing Knowledge 30

1.4 Proverbs: Learn and Live 31

1.5 Skill Training and Exercises 31

Unit Two  Basic Knowledge in Foreign Trade 34

2.1 Please Offer Me the FOB Price 35

2.2 Business Skill Development 42

2.3 Writing Knowledge 44

2.4 Proverbs 44

2.5 Skill Training and Exercises 45

Unit Three  Preparation as New Sales Manager 47

3.1 Please Tell Me What to Do 48

3.2 Business Skill Development 68

3.3 Writing Knowledge 70

3.4 Proverbs: Unity Is Strength 70

3.5 Skill Training and Exercises 71

Unit Four  Making Friends With Foreign Businessmen 73

4.1 I Would Like to Make a Friend With You 74

4.2 Business Skill Development 82

4.3 Writing Knowledge 84

4.4 Proverbs: No Smoke Without Fire 84

4.5 Skill Training and Exercises 85

Part Two  Contract Negotiations 88

Unit Five  Inquiry and Open Offer 89

5.1 The Price List Will Be Closed By the End of This Month 90

5.2 Business Skill Development 94

5.3 Writing Knowledge 96

5.4 Proverbs: A Friend in Need Is a Friend Indeed 96

5.5 Skill Training and Exercises 97

Unit Six  Open Offer and Close Offer 100

6.1 Please Offer Me 80% of Your Price List 101

6.2 Business Skill Development 109

6.3 Writing Knowledge 111

6.4 Proverbs: No News Is Good News 112

6.5 Skill Training and Exercises 112

Unit Seven  Counter-offer 115

7.1 I Can Accept 90% of Your Price List 116

7.2 Business Skill Development 121

7.3 Writing Knowledge 122

7.4 Proverbs: Failure Is the Mother of Success 123

7.5 Skill Training and Exercises 124

Unit Eight  Firm Offer 127

8.1 3-Year Free Warranty for the Quality 128

8.2 Business Skill Development 133

8.3 Writing Knowledge 135

8.4 Proverbs: Well Begun Is Half Done 136

8.5 Skill Training and Exercises 136

Unit Nine  Acceptance and Contract 139

9.1 One Percent of Free Extra Spare Parts 140

9.2 Business Skill Development 148

9.3 Writing Knowledge 151

9.4 Proverbs: No Pains, No Gains 152

9.5 Skill Training and Exercises 152

Part Three  Implementing the Contract 156

Unit Ten  Issuance of Letter of Credit 157

10.1 The Contract and the Proforma Invoice for the L/C 158

10.2 Business Skill Development 168

10.3 Writing Knowledge 170

10.4 Proverbs: Many Hands Make Light Work 171

10.5 Skill Training and Exercises 171

Unit Eleven  Amendment of Letter of Credit 174

11.1 Please Amend the L/C ASAP 175

11.2 Business Skill Development 179

11.3 Writing Knowledge 181

11.4 Proverbs: Like knows like 182

11.5 Skill Training and Exercises 182

Unit Twelve  Amendments of B/L and Insurance Policy 185

12.1 Please Modify the B/L and the Insurance Policy 186

12.2 Business Skill Development 194

12.3 Writing Knowledge 196

12.4 Proverbs: All Is Well That Ends Well 197

12.5 Skill Training and Exercises 197

200

200

1 200

1.1 200

2 205

2.1 205

3 207

3.1 207

4 210

4.1 210

213

5 213

5.1 213

6 215

6.1 215

7 217

7.1 217

8 220

8.1 220

9 222

9.1 222

224

10 224

10.1 224

11 225

11.1 225

12 227

12.1 227

1 230

2 231

249

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