2016201720161ISBN 978-7-5044-9316-3
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Contents
Part One Basic Knowledge 8
Unit One Basic Knowledge of English Letters 9
1.1 A Letter of Invitation 10
1.2 Business Skill Development 29
1.3 Writing Knowledge 30
1.4 Proverbs: Learn and Live 31
1.5 Skill Training and Exercises 31
Unit Two Basic Knowledge in Foreign Trade 34
2.1 Please Offer Me the FOB Price 35
2.2 Business Skill Development 42
2.3 Writing Knowledge 44
2.4 Proverbs 44
2.5 Skill Training and Exercises 45
Unit Three Preparation as New Sales Manager 47
3.1 Please Tell Me What to Do 48
3.2 Business Skill Development 68
3.3 Writing Knowledge 70
3.4 Proverbs: Unity Is Strength 70
3.5 Skill Training and Exercises 71
Unit Four Making Friends With Foreign Businessmen 73
4.1 I Would Like to Make a Friend With You 74
4.2 Business Skill Development 82
4.3 Writing Knowledge 84
4.4 Proverbs: No Smoke Without Fire 84
4.5 Skill Training and Exercises 85
Part Two Contract Negotiations 88
Unit Five Inquiry and Open Offer 89
5.1 The Price List Will Be Closed By the End of This Month 90
5.2 Business Skill Development 94
5.3 Writing Knowledge 96
5.4 Proverbs: A Friend in Need Is a Friend Indeed 96
5.5 Skill Training and Exercises 97
Unit Six Open Offer and Close Offer 100
6.1 Please Offer Me 80% of Your Price List 101
6.2 Business Skill Development 109
6.3 Writing Knowledge 111
6.4 Proverbs: No News Is Good News 112
6.5 Skill Training and Exercises 112
Unit Seven Counter-offer 115
7.1 I Can Accept 90% of Your Price List 116
7.2 Business Skill Development 121
7.3 Writing Knowledge 122
7.4 Proverbs: Failure Is the Mother of Success 123
7.5 Skill Training and Exercises 124
Unit Eight Firm Offer 127
8.1 3-Year Free Warranty for the Quality 128
8.2 Business Skill Development 133
8.3 Writing Knowledge 135
8.4 Proverbs: Well Begun Is Half Done 136
8.5 Skill Training and Exercises 136
Unit Nine Acceptance and Contract 139
9.1 One Percent of Free Extra Spare Parts 140
9.2 Business Skill Development 148
9.3 Writing Knowledge 151
9.4 Proverbs: No Pains, No Gains 152
9.5 Skill Training and Exercises 152
Part Three Implementing the Contract 156
Unit Ten Issuance of Letter of Credit 157
10.1 The Contract and the Proforma Invoice for the L/C 158
10.2 Business Skill Development 168
10.3 Writing Knowledge 170
10.4 Proverbs: Many Hands Make Light Work 171
10.5 Skill Training and Exercises 171
Unit Eleven Amendment of Letter of Credit 174
11.1 Please Amend the L/C ASAP 175
11.2 Business Skill Development 179
11.3 Writing Knowledge 181
11.4 Proverbs: Like knows like 182
11.5 Skill Training and Exercises 182
Unit Twelve Amendments of B/L and Insurance Policy 185
12.1 Please Modify the B/L and the Insurance Policy 186
12.2 Business Skill Development 194
12.3 Writing Knowledge 196
12.4 Proverbs: All Is Well That Ends Well 197
12.5 Skill Training and Exercises 197
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200
1 200
1.1 200
2 205
2.1 205
3 207
3.1 207
4 210
4.1 210
213
5 213
5.1 213
6 215
6.1 215
7 217
7.1 217
8 220
8.1 220
9 222
9.1 222
224
10 224
10.1 224
11 225
11.1 225
12 227
12.1 227
1 230
2 231
249